Tencent – Westlife Live

To celebrate one of the most well-known Irish boyband Westlife onboarding their short social video platform WeChat Channel; Tencent commissioned a livestream concert production for Westlife in London, UK. This stream swept fans off their feet across Chinese social media and swiftly became the most talked-about social phenomenon of the year; earning 30 million view and 210 million likes during the stream.