Chouohc – Designer Concept Advert

When embroidery is in the hands of designers, it transforms into a symphony of strands, where each intricate stitch weaves narratives and emotions. We celebrate the artistry of embroidery as a profound expression of vision and touch. Through our collaboration with Marika Fujita, the visionary chief designer of CHOUOHC, and the talented British designer David Morrish, we aim to transcend boundaries and inspire modern women. Through our lenses and words, we capture the essence of this metamorphosis, weaving a narrative that resonates with every empowered soul.